Above: The Expo 2015 map. Click here for a larger version.
Franciacorta has been named as the official wine of this year’s World’s Fair, Expo 2015, to be held in Milan from May 1-October 31, 2015.
The Expo 2015 site covers 272 acres and will welcome an expected 29 million visitors. Milan is hosting the gathering for the second time in the event’s history (the last time was in 1906).
This year’s theme is “Feeding the Planet, Energy for Life” and the fair will include a number of events that feature Franciacorta and its wines.
“In my capacity as President of the Franciacorta Consortium and on behalf of all of our members,” said Maurizio Zanella, “I’d like to express how happy we are that this opportunity has been granted to Franciacorta by the organizers of Expo 2015.”
“The exposition is a national and international showcase for our products, which in recent years have been racking up a number of commercial and critical successes beyond Italy’s borders.”
“Expo also represents a wonderful opportunity for visitors to get to know our appellation and region. Over the six months of the fair, we will work to share with our guests the passion and commitment to excellence that give life to our wines. And we are confident that Franciacorta’s appeal will win them over.”
The consortium’s first Expo-related event will be “Il Cibo nell’Arte” (“Food and the Arts”), a show curated by Davide Dotti that will run from January 24-June 14 at the Palazzo Martinengo in Brescia. The consortium is one of the exhibition’s official underwriters.