Franciacorta

Fioretti on Moretti: “Any small producer in Italy can only learn and benefit from the values of Moretti and Bellavista.”

Earlier this week, we shared a link to a post on Bellavista U.S. sales manager Giulio Galli by leading Italian wine writer Alfonso Cevola. We were thrilled but not surprised to see the following note appear in the comment feed. In it, another long-time American veteran of the Italian wine trade, Matthew Fioretti, sings the praises of Bellavista founder and current Franciacorta consortium president Vittorio Moretti (below). Enjoy!

vittorio moretti franciacorta

Saturday evening, I closed the cellar door at Cerbaiona and headed to Moretti’s L’Andana, where founder Vittorio and the Lady Solti, the widow of the great conductor Sir Georg Solti, were closing the annual three-week master classes for aspiring opera singers from around the world.

To say it was a beautiful and inspiring evening would be an understatement. None of this is news to patrons of La Scala in Milan, where Moretti and Bellavista have been such generous sponsors.

All this from Moretti, now age 75 and still with the look and wear of the tough, self-made construction man: At age 40, he nearly single handedly embarked upon building an appellation and a successful wine business — each element reinforcing the other.

My cherished invitation had nothing to do with the wine business, even if Vittorio, just in from an event in Barolo, and I exchanged comments over dinner about a chorus of American histrionics regarding foreign investment in Vietti or what the challenges and financial needs might be of a small producer in Montalcino.

Any small producer in Italy can only learn and benefit from the values of Moretti and Bellavista: Hard work, determination, the drive for perfection, success breeding success — and along the voyage, the good will to give something back.

Matthew Fioretti
Cerbaiona

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One thought on “Fioretti on Moretti: “Any small producer in Italy can only learn and benefit from the values of Moretti and Bellavista.”

  1. Pingback: “We made this monster”: reflections and notes on the Vietti sale | Do Bianchi

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